Partnership for Prescription Assistance Case Study
Challenge
Raise patient awareness of programs available to help pay for their prescription medicines. HCG worked with PhRMA on the launch and follow-up events for the Partnership for Prescription Assistance (PPA), a nationwide program that helps patients get the prescription medicine they need for free or nearly free.
Strategy and Tactics
To generate awareness and credibility for the PPA program, HCG developed and implemented a multi-track strategy that included:
- Organizing a multi-state bus tour to generate earned media coverage for the program launch
- Working with our large network of contacts to develop state-by-state coalitions of partner organizations in multiple target states
- Staging numerous enrollment and earned media events with partners who were joined at times by PPA spokesman Montel Williams
- Educating media, local institutions and community leaders market-by-market on the benefits of the programs
- Creating and distributing educational materials
Results
All components of our strategy were executed with great success. The PPA program has connected more than 6 million patients with programs providing prescription drugs for free or nearly free. HCG has coordinated dozens of successful enrollment events in multiple states and recruited almost 200 state partner organizations. The PPA program has helped generate goodwill between PhRMA and patient and disease groups while also providing positive media attention for the industry.
What Clients Say About HCG
"Howard Consulting Group has delivered results for PhRMA for years. They are strategic thinkers who understand how to create and execute a strategy and we value them as a partner."
--Wes Metheny, Senior Vice President, PhRMA
Bioscience Business Roundtable Case Study
Challenge
Build bridges of understanding between the bioscience community and policy makers that translate into support for bioscience-friendly policies and expanded innovation and research. National partners include the Biotechnology Industry Organization, National Venture Capital Association, Pharmaceutical Research and Manufacturers of America and U.S. Chamber of Commerce.
Strategy and Tactics
Over the last five years HCG has developed and implemented a contemporary program that:
- Has staged over 50 forums across the country attended by key industry leaders and government officials
- Created a coalition for each event of state partners to assist in planning and promotion
- Identified and recruited speakers on the local and national level to participate in the events
- Created a branded informational website at www.nationalbbr.org.
Results
The Bioscience Business Roundtable has garnered the attention of the major paper of record in every city visited. In 2009, attendees heard from leading biotech researchers and entrepreneurs as well as U.S. Representative Chris Murphy (D-Conn.), Connecticut Governor M. Jodi Rell, Delaware Governor Jack Markell, Texas Governor Rick Perry and Denver Mayor John Hickenlooper. The Bioscience Business Roundtable has helped decision makers understand what is happening in bioscience across the country and what is necessary to safeguard innovation that will ultimately save lives. Visit BBR in the News to learn more about the success of this program.
What Clients Say About HCG
"Howard Consulting Group has been a great strategic partner for the U.S. Chamber of Commerce and instrumental in the success of the Bioscience Business Roundtable. Across the country these forums have not only generated new interest in the bioscience field but a greater understanding of the types of policies that are necessary to support innovation and continued investment in the industry."
--Doug Loon, Vice President of Regional Affairs, U.S. Chamber of Commerce
North American Strategic Infrastructure Leadership Forum Case Study
Challenge
Raise the profile of the North American Strategic Infrastructure Leadership Forum. HCG worked with CG/LA Infrastructure LLC staff to gain international media coverage of the event hosted in Washington, D.C.
Strategy and Tactics
HCG developed and implemented a comprehensive media strategy that included:
- Promoting event to Washington, DC based media
- Targeting home-state and regional media of speakers
- Booking interviews with key speakers on national morning business programs
- Placement in key Washington, DC daybooks on event
- Working with the YouTube medium to organize multilingual interviews with forum attendees and speakers from Germany, Mexico, Canada and the U.S. to offer direct insight about the program to journalists and interested parties thereby promoting the event and elevating the forum's profile
Results
The North American Strategic Leadership Forum garnered coverage in a wide range of media outlets including NBC, CNN Expansión, Reuters, industry publications, and local papers. YouTube videos have received more than 450 views to date and the multi lingual interview videos continue to work to raise the profile of the forum in the U.S. and abroad.
A Sampling of Media Stories Generated by the North American Strategic Leadership Forum >>
What Clients Say About HCG
"The staff at HCG is excellent to work with. The individualized attention they offer their clients sets them apart in the consulting world and the results are consistently top-notch."
--Norman Anderson, President and CEO, CG/LA
